Hi — I’m based in Seoul, and I’ve been a longtime beauty lover (yes, a proud 코덕). I started this blog to share Korean beauty from a local perspective: the products, textures, trends, and small cultural details that can be easy to miss from abroad.
Here, you’ll find K-beauty reviews, idol-inspired beauty notes, and everyday K-culture moments — including notes on TWS and NCT WISH — all through the eyes of someone experiencing them in Korea.
Squalane at 150,000ppm, three Olive Young award badges, the ₩17,010 bundle — and why Amazon sells this as a pore refiner while the Korean tube says wrinkle lifting.
The Olive Young price, the +76.4% skin-texture claim, and why the Amazon listing says copper peptides while the Seoul tube says hyaluronic acid and NAG.
92 is the cream, 96 is the essence, and the “100” on the Korean shelf is just the tube size. What Koreans actually search for, and which one you meant to buy.
The same Reedle Shot is far cheaper at Daiso, which is where most Koreans buy it. Plus which strength to start on and why 2,300 Koreans a month search how to use it.
27,100 English searches a month, and for once Koreans search for the same product. What the Olive Young derma shelf says about Atobarrier 365, and who it is actually for.
Round Lab Birch Juice or Beauty of Joseon Relief Sun? Dry skin should pick one, oily skin the other. Real Seoul shelf prices, textures, and who each one stings.
Weekly recaps, styling notes, and the small fan moments I jot down as they happen — all gathered right here on the blog, free to read.
Weekly K-beauty picks, idol updates, and Seoul shopping notes — straight to your inbox. No spam, unsubscribe anytime.
