Hi — I’m based in Seoul, and I’ve been a longtime beauty lover (yes, a proud 코덕). I started this blog to share Korean beauty from a local perspective: the products, textures, trends, and small cultural details that can be easy to miss from abroad.
Here, you’ll find K-beauty reviews, idol-inspired beauty notes, and everyday K-culture moments — including notes on TWS and NCT WISH — all through the eyes of someone experiencing them in Korea.
Beauty of Joseon Glow Deep Serum (Rice + Alpha-Arbutin): its Korean name 쌀겨수맑은세럼, the full ingredient list, how it differs from the Glow Serum, and how Korea vs the US search it.
AXIS-Y Dark Spot Correcting Glow Serum: what Korea calls it (잡티케어 글로우 세럼), the full ingredient list checked against the Korean one, and how Korea and the US search it.
Haruharu Wonder Black Rice Hyaluronic Toner, original vs “for Sensitive Skin”: both ingredient lists side by side, the Korean name (무향), and how Korea searches it vs the US.
Laneige Lip Sleeping Mask vs Lip Sleeping Mask EX: the Korean name, the full ingredient list, what it really does overnight, and how Korea searches it versus the US.
Mixsoon Bean Essence has seven ingredients and five retailer names. What it actually does, the massage-and-wipe method, and how Korea searches it versus the US.
Everyone reads the niacinamide number and ignores the TXA. There is also a second Anua niacinamide serum. Which one you want, and what Korea shelves niacinamide for.
Weekly recaps, styling notes, and the small fan moments I jot down as they happen — all gathered right here on the blog, free to read.
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